Fragrance Pitch -- Week 7 EOC

Cimeta Argent


He walks into the room and people stop. Silently, he is able to transfix them just by being present. Is it his dress, his face, his manner? He makes his way to the bar, orders an old fashioned, and converses with friends. She can’t take her eyes off of him, she needs to know more, she needs to know him. She makes her way towards him, unknowing what force is drawing her to him. She stops. He looks. She knows. The rest is up to him.

Cimeta Argent is an intoxicating mix of spicy cinnamon with a hint of exotic fennel seed once it reaches its base. The journey from the top notes will take one on an olfactory adventure through the woodsy forests of the South India where we extract the finest sandalwood oils by hand, and finally ending in the jungles of Sri Lanka where we again hand pick cinnamon plants for their special spicy notes and enhance those notes with the slightest hint of fennel to add an extra layer to the base. Cimeta Argent is a scent for the man who appreciates the finer things life has to offer and the financial capacity to do so. The scent will be available exclusively at Haute New York, Henri Bendel, and Barney's locations in New York, Chicago, and Los Angeles. Cimeta Argent is a fragrance for the man who is confident in himself and allows this confidence to radiate throughout a room so that people notice him, and the fragrance ads a distinctive scent that they will remember him by. Cimeta Argent, the rest is up to you.

Week 5 EOC

The super bowl is a time for many to join together with friends and family and be social rather than watching the football game itself. I know that many of the people I spoke with said that the commercials are the best part and many watch for just that reason. This year my favorite commercial was the ad created for Volkswagon. It was a kitchy ad, one that spoke to the companies roots and reminded us of a game that we played in our youth. When we were younger there was a game, the slug bug game, whenever a VW bug passed by on the road you ‘slugged’ the person sitting next to you and said the color of the bug that just drove by. VW expanded this idea in their commercial to every one of their product lines. There were people in everyday situations, jogging, riding the bus, walking to work, who were slugging their neighbors as a new VW Toureg or VW Jetta passed by, while still stating the color of the vehicle. VW I think has always had ingenious marketing strategies, this one being that it will remind us of our youth and a time of innocence and may persuade purchasers to go to their products that they remember from their youth. In the past though VW has also done well, with their 1960s Lemon ad they went above and beyond by showing a car that looked perfectly fine and saying that ‘we pluck the lemons, you get the plums.’ It is interesting because bugs at the time were being called lemons by those who were fond of American made vehicles. This ad from the super bowl I feel will become another one of these ‘lemon’ ads. One that shows that while VW has a commitment to excellence they are also willing to poke fun at their corporate image to make themselves more relatable to the general populous.

Week 4 EOC -- Part 2

While Mad Men is a very historically accurate portrayal of time in the American past, it also portrays with vivid accuracy the advertising and marketing world of then, and also of now. In episode one we watched as Don was trying to come up with an advertising campaign that would still make people want to purchase Lucky Strike cigarettes even though Reader’s Digest had just pronounced them unhealthy. As a firm it would seem that Sterling Cooper went through all the necessary steps. They did research, they found a target market, all Don had to do was put this information together and create an advertising campaign. This is where things got tumultuous. The marketing director proposed that there is a psychological function in which people have a ‘death wish’ that they will smoke no matter what. Don was also told on at least two occasions that people smoke and will continue to smoke. Don had to throw all this information aside, he is not a marketer, he is not trying to get people a product that they want or need, he is trying to sell a product to the people. He knew he needed a way to make people purchase the product and that was not by telling them that since they were going to die anyway they might as well smoke Lucky Strikes while doing it. Though the marketing research provided him with information, it was his job as an ad man to take that information further and create a product or image for people to purchase.

Week 4 EOC -- Part One

In 1984 the Macintosh by Apple was introduced to the world. I think that the ad that was used in particular shows how much Apple knows about its customers wants, as well as foreshadows the company’s marketing prowess. The ad came at a time of uncertainty in the world. People were just getting over the fear that was spread needlessly about communists taking over the country and after reading 1984 by George Orwell many were scared of what the future may become, if the government grew too large and began taking over their lives and they end up becoming just like everyone else. I think that Apple was also trying to use this as a metaphor for IBM the other major producer of personal computers. IBM at the time was ‘the man’ the big corporation that was only worried about sales and profits and making sure that everyone had this piece of equipment that would change their lives. There were no other producers of the personal computer at the time and IBM was becoming a monopoly, not a choice by consumers but the only option, one that would perhaps grow so large that they may lose their basic freedom of choice. Apple wanted to change that, they wanted to produce a product that not only performed well and was easier to use, but they also created another option for the individual purchasing the personal computer. No longer were they bound to buy a product because it was the only one available, they had a choice, a fundamental right that as Americans we believe we deserve. No longer would IBM become a large monster taking over our lives, we were saved, saved by Apple.