Week 8 EOC -- UPC

Introducing a new fragrance at this time from an unknown company would be difficult. Entering a market that already has so many options makes it that much more important for my fragrance to have something that will make it stand out. Cimeta Argent is a fragrance for a very particular man, a man who knows what he wants and has the means to get it. He is a man who knows about and has a personal style and a way of doing things and he chooses new products for their ability to enhance these activities. In this sense I feel that the main competition for a fragrance like Cimeta Argent is the men’s line of fragrances produced by Tom Ford; including Tom Ford for Men, Black Orchid, and Grey Vetitver.

The stand out selling factor for Tom Ford for Men is the fact that it was the first fragrance to utilize the fragrance of the Indian cypriol root that ‘emits an animalistic sensuality and endows the scent with its sexiness.’ The fragrance also utilizes the scent of the Moroccan grapefruit flower which only blossoms for three weeks out of the year to make the scent even more special. (Tom Ford for Men)

Black Orchid is set apart by the amount and the variety of scents that the fragrance utilizes. While all of the scents are of a floral or woodsy background, they are combined in a new, intoxicating way. The opening notes of black truffle immediately draw the customer in with their inviting aroma, a smell that is known immediately but that one may have no conscious memory of. (Truffles) The scent continues with the scent of the signature Tom Ford black orchid mixed with other dark fruits and ends in vanilla mixed with warm balsam, creating a fragrance for a more reserved man than Tom Ford for Men. (Black Orchid)

Grey Vetiver is the newest addition and known perhaps for its simplicity as opposed to the other brands fragrances. Opening with orange flower and sage it slowly makes its way to a warm base of amber wood and vetiver root. The vetiver used in the fragrance is extracted in a unique method used only by the Tom Ford company and is said by connoisseurs to make for the most distinctly elegant vetiver scent available, therefore creating Grey Vetiver’s niche market. (Grey Vetiver)


Cimeta Argent takes from the Tom Ford brand the idea that scents can be an elegant combination of the most exotic ingredients and still function as a beautiful creation both alone and when worn. However, something that the three fragrances above do not have is the art of subtlety. Once applied, the fragrances are very strong and distinctive, everyone will know that someone wearing a Tom Ford fragrance has arrived. The appeal of Cimeta Argent is that it is a more sensual fragrance. It is a fragrance that is able to combine exotic flavors in a way that makes them only known to the user and those to whom the user becomes closely acquainted. This subtlety allows those who became acquainted with the user to have another means of remembrance, a unique method that will keep them connected until next they meet. Scent memories are perhaps the most lasting, they are connected to emotional memories which we are able to recall more accurately for longer periods of time than those of sight alone. (Sense of Smell Institute) Cimeta Argent will make any man memorable, the rest is up to you.