Week 3 EOC

The goal of most companies it would seem, other than making profits, is to provide great customer service in the hopes that customers will continue to return to their brands (thus making greater profits). Nowhere was this more apparent than the first time I purchased an Apple computer. It was my second year at the University of Utah and my HP Pavilion computer had just crashed. I tried numerous times to get the computer fixed in a prompt matter but no matter which store I took it to get it fixed it was not going to happen quickly nor at a price point in which purchasing another computer wasn’t the better option. After the hassle with the company, and my general ambivalence toward the Microsoft operating systems, I decided that it was time to purchase a MacBook. The process was amazingly simple from the very beginning, I logged onto apple.com to set up a personal selling appointment and told my parents to come into town. When we first walked into the store we were greeted immediately, me by name since I worked at the store next door and spent all my breaks in their store browsing and buying products, and our expert Matt showed us to the MacBooks. We outlined what I used my computer for the most and Matt was easily able to explain and showcase the numerous models and inform us as to which one was probably the most prudent choice for me. The best part about the experience however was probably at the end when we checked out. The Apple Genius’ were able to extract all my files from previous crashed hard drive and import and organize them onto my new Mac as well as pre set up my wireless internet connection from the store and installing some programs that we had purchased at the store. This in and of itself was spectacular, but what was even better was that they had originally said it may take a day for them to complete this task (we purchased the computer on a Saturday, a very busy time for the store) however they had it set up and ready for me to use in a matter of hours. I was ecstatic and will never turn back to another non-Apple version of a product. The experience in turn also made my father dispose of our two family desktop PCs that we had at our house as well as his personal laptop and purchase two new iMacs and a MacBook Pro for himself, and then also a MacBook Pro for my sister to match mine when she graduated high school this past year. The exceptional customer service at Apple only solidified my loyalty to their brand, but it changed the mind of my father (seeing as the rest of us were already Apple fanatics) and they gained his loyalty as well.

Week 2 EOC - Part 2

Being born in 1988 I am part of what sociologists have deemed ‘Generation Y’. According to our text Generation Yers like myself seem to be impatient, family oriented, inquisitive, opinionated, diverse, have good time management skills, are street smart, and are connected. Personally I feel that I fall into most if not all of these categories. I know myself to be very impatient, if I want something I want it now and I am very into the feeling of instant gratification. Being family oriented is probably the one area in which I fall the least. While I am very close with my mother, father, sister, and my father’s parents, I can take or leave the many numerous other members of my extended family. My mother’s family is very large and therefore very hard to keep up with and it can at times get exhausting, and other than my grandparents, my father’s family and I do not have anything in common and therefore I am prone to dislike them. I am very inquisitive, once I decide that I want to know how something works or why something is happening I study it very intently until I know the ins and outs of the entire subject. Any of my friends and family will be able to ascertain as to my opinions, and the fervor with which I voice them. I try to make myself the poster child of being politically correct and relish in the opportunity to meet new people from different backgrounds and learn about them and their cultures. I love travelling and hope to one day be able to say that I have been around most of the different cultures of the world. I am definitely a time manager, everything is planned, and all of my calendars are synched with alerts warning me when something is coming. I think that all my generation can say that they are without a doubt ‘street smart’ and connected. Growing up with such vast experiences and 24 hour news channels we have become desensitized to violence and have become aware of the world around us. We have also done this through social networking. Websites such as Myspace and Facebook have allowed us to meet different people around the globe and interact with them in ways that were not available to previous generations. I am glad that I am a Gen Yer, growing up in other way than the one that I have seems quite pedestrian.

Week 2 EOC - Part 1

Growing up my favorite fast food was the Wendy's chicken nuggets kids meal. I have always enjoyed chicken over red meat, and since I was young obviously a kids meal and the chicken nuggets were perfect. I always preferred Wendy's as opposed to either McDonalds or Burger King because I enjoyed their french fries more and (I was raised in Wyoming so this is ok to say) I enjoyed their ranch more. We didn’t eat out very often as children, my mother has always enjoyed cooking so we at a home more often than not but I did always enjoy the few times when she would stop and pick up something quick from Wendy's on her way home from the skating rink, or my sisters soccer practice, or any other errands that she may have been running. They now have healthier side choices which would have been nice when I was growing up but I survived without them somehow. Wendy's Kid's Meal

Week 1 EOC

I am THE fashion enthusiast. I watch every runway show and salivate at the opportunity to produce them. With my business background I hope to run and operate my own fashion show production and PR company Haute Productions. I relish in the opportunity of being offered new challenges and creating exceptionally unique answers to those challenges. I offer design houses a new way of looking at the traditional runway show by turning the show into an all encompassing event including lighting, video, music, and food in order to make their show memorable in the minds of some of the greatest magazine editors in the world, but without compromising the design houses’ unique brand identity. Each year I also hope to partner closely with IMG to produce and help ensure that all the shows at the Mercedes Benz Fashion Week in New York as well as the others around the world are scheduled, planned, and completed successfully to the designer’s wishes as well as the company’s expectations. I hope to give back to the industry by creating new internship and mentorship opportunities in my company in order to give students the chance to see for themselves what is expected in the industry and give them a stepping stone to further their careers.